Treatment

Target Audience

The target audience I chose were aged between 15-25. The plot is easy to understand and the main experience the audience will gain is the thrill and suspense of the action. Therefore I believe an older and more mature audience would want to see a thriller where the plot is more difficult.

The socio economic groups that I will be focusing on will be:

C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person

I have particularly chosen these groups for various reasons. First of all, going to the cinema will be affordable as they are all receiving an income. These groups are usually associated with the younger generation, because in the world of work you usually start off with a basic job and then work your way up. Moreover, the younger generation will be interested in a job such as a sales person, because it allows them to balance their school or university life at the same time. People in these economic groups may not have as much work outside of their jobs like a teacher or an accountant would have. Therefore they can also spend time with their friends or family  to go to enjoy themselves at the cinemas.

The gender I have targeted is towards a more of a masculine audience. This is because of the action and violence throughout the film which usually excites a male audience. Although a leading role in the film is played by a female which allows the women to connect to the film as well.

likes and dislikes of the target audience.

The audience like to go out to the cinema, with friends especially to have a good time after school/uni or work. This is because it is affordable and for about two hours they are not being disturbed by anybody. They also love to socialise on the internet and in person, and the latest film is topic that is usually discussed. Dislikes:

The storyline I intended to follow and the vision I had for the film was suitable for the

certificate '15'.

Moreover, in production we followed the guidelines of the British Board of filming classification (BBFC).
Classification: Suitable only for 15 years and over
No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.

These are the three aspects that I focused on from the BBFC website when deciding on the certificate of the film:
Violence
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.


Language
There may be frequent use of strong language (for example, ‘fuck’). The strongest  terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.


Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.


Therefore i made sure my work reflected the certificate, for example; in the trailer there is a shot of the murderer continuously stabbing the father. Although i made sure i didn't 'glamorise' the scene, so instead of placing the camera in the centre of the action which would reveal everything, the camera was positioned so it was facing the wall capturing the shadow of the stabbing.

C2 - Skilled manual workers e.g. electrician, carpenter

D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger