Salt- analysis of film trailer

•The first clip is of the production companies. ‘Columbia pictures’

•The music in the background has a lot of base and is supposed to add to the build up of the tension in the first part of the trailer.

•We hear a voice before we actually see the character.

•This all helps to create the intensive mood and we know that it is building up to something big which is about to happen.

•The first part of the trailer is particularly slow paced and it is edited using the fade in and fade out tool. The shots clips are also slightly lengthy to show the main characters and their personalities.

•The conflict has already been told at the start which gives the audience a clear indication on what the film is going to be about.

•Over the shoulder to shot to show important conversation which helps to reveal the conflict.

•This follows an establishing shot of San Francisco; setting the film in a busy and lively city environment.

•Headings are shown giving information on ‘Columbia pictures’ just when they have grabbed the audience’s attention.

•After a dramatic pause the pace suddenly builds up, music becomes powerful, and the pace between the cuts become fast giving a feel of panic.

•Whilst the fast paced scenes are going on they ask a question which reflects the theme of the movie. ‘ who is salt’ one word at  a time this shows that this question is in the heart of the action because of the way it has been represented.

•Font is 3D looking and the colour is silver with a black background. This makes it easier to read  and this is essential because we are shown the words for a few seconds.

•Dramatic paused used to put all the attention on Angelina Jolie then her name is shown.

•We know it is the end of the trailer when we see the credits and ‘coming soon’